Social Media Management Tips
Pick one platform, post consistently, reply like a human. Social management that produces enquiries rather than likes.
Written by
Samantha designs the way our sites look and the way Cold looks on social. Once she's on a brief nothing else exists, and she'll keep researching until it's right. Nearly right doesn't count. Show her an AI-generated photo with seven fingers and you'll get a full review. In summer she runs the streets round the office.
Read bio ↓Do one platform well before touching a second
The commonest social media mistake for a small business isn't posting badly, it's posting thinly across four platforms because a checklist somewhere said to be everywhere. Pick the one where your customers demonstrably are, trades and local services usually Facebook, visual products Instagram, B2B LinkedIn, and be properly present there. One good channel produces more than four neglected ones, and it's a quarter of the work.
Consistency over brilliance
The accounts that grow aren't the cleverest, they're the ones still posting in month eight. Two or three posts a week, sustained, beats a burst of daily content followed by silence, and the silence reads as a closed business. Batch the work: an hour every fortnight photographing jobs, an hour writing captions, a scheduler to spread them out. Systems survive busy weeks. Enthusiasm doesn't.
Post the work, not the wisdom
What performs for local businesses is stubbornly consistent: the before and after, the job in progress, the person behind the account, the customer's kind words with their permission. Generic motivational tiles and bank holiday graphics perform like what they are, filler. If in doubt, show the thing you did today. Nobody follows a plumber for inspiration. They follow to see pipes done properly.
Management means replying
Half the job happens after posting. Comments answered, messages returned the same day, the review shared, the question in the DMs treated like the enquiry it is. Speed matters more than polish, a fast human reply converts while a perfect one drafted on Thursday doesn't. And the replies are public performance too. Every future customer scrolls them.
Count enquiries, not applause
Likes are the platform's currency, not yours. Track messages, quote requests, "saw you on Facebook" at the till, link clicks through to the site. Its entirely possible to grow an audience that never buys anything, plenty of accounts have, so let enquiries decide what you make more of. And the concession the growth gurus won't make: for a local business, three hundred followers who live nearby are worth more than thirty thousand who don't. Build the small, close audience and let it compound.
Written by
Samantha Coltart
Samantha designs the way our sites look and the way Cold looks on social. Once she's on a brief nothing else exists, and she'll keep researching until it's right. Nearly right doesn't count. Show her an AI-generated photo with seven fingers and you'll get a full review. In summer she runs the streets round the office.
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