Google Ads or SEO first?
The answer
Ads if you need enquiries this month, SEO if you want them to cost less next year. Most clients run a modest ads budget while the organic work builds, then wind the ads back as rankings hold. Starting with ads also shows which search terms convert before we invest in content.
How we usually split it
Ads buy you data as well as enquiries. Two months of paid search tells us which terms convert and what a lead is worth, which makes the SEO plan far less of a guess.
- Need work now. Ads first, SEO running quietly underneath.
- Steady pipeline already. SEO first, ads for the terms too expensive to wait on.
Sixty seconds, fixed figure, no callback ambush.