Torus: naming, branding, web design and development case study

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# Brand Identity

# Brand Guidelines

# Logo Design

# Web Design

# Web Development

Cyber‑Logica is the developer behind Torus, an AI‑powered cyber‑insurance and risk‑management platform. Designed for SMEs and large enterprises, Torus quantifies cyber‑risk in real time, visualizes potential attack pathways and delivers actuarially grounded insurance cover—bridging operational security and financial risk analysis through a refined, data‑driven interface.

THE RUNDOWN

Our engagement encompassed full brand and visual system development, UI/UX concepting, and front‑end design, followed by ongoing collaboration on core platform visuals. Deliverables included identity creation (logo mark, word‑mark, colour palette with risk-state spectrum, icons, type hierarchy), a formal brand book (tone‑of‑voice, logo usage, PowerPoint/social templates), and a Webflow holding‑site prototype with interactive elements. We also designed core application visuals: attack‑path ring maps, control‑efficacy dashboards and risk‑quantification interfaces, working closely with Cyber‑Logica’s engineers under a flexible creative engagement. Challenges included translating complex FAIR-based data into a visually intuitive system while maintaining a calm, modern brand presence.

Dark teal donut-shaped ring with gradient shading on a light gray background.
Control functions interface showing malware inspection status with categories, capability, observed ratings, and coverage.

Delivered

Brand Identity & Guidelines: We delivered Torus' brand system with a fortress-inspired logomark, refined word‑mark, primary palette and a three‑colour Status Spectrum for live risk states. A 60‑page brand book guides usage from typography to social templates and PowerPoint decks.

UI/UX & Front‑End Design: Our Webflow-based prototype features a responsive one-page holding site with hover‑interactive cards and signup modules. We designed branded wireframes for the Torus application—including concentric ring attack-path visualizations, control efficacy tables, risk quantification screens and modular UI components.

The word TORUS with the letter O styled as a gradient teal circle on a light gray background.
HOW WE DO IT
We listen to what you need and plan whats to come. Research designs, styles and themes then draft up exactly what you want. Get approval from you and we get to work.

Then deliver your dream.
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