A name, a look and a way of speaking that fit together, so people remember you and know what you do.
Cold is a branding agency in Basildon, Essex, working with businesses across the UK. We build the identity from the strategy up: the mark, the palette, the type, the tone of voice, and the guidelines that keep it consistent once it is in other people's hands.
Most businesses have a mark, a few colours and no rules. Six months later the website, the van and the quote document all look like three different companies.
We work out what you sell, who buys it and how you want to sound, then design the identity around that. Nothing gets drawn before we know what it has to do.
Logo files in every format, a defined palette and type scale, and written guidelines plain enough that whoever picks it up next gets it right.
We look at how the brand is being used now and where it falls apart.
Strategy, mark and system designed together. You see progress twice a week.
Files, guidelines and templates handed over, with a walkthrough for your team.
A brand gets judged in the wild. On a phone screen, on a printed invoice, on a sign someone drives past at forty miles an hour. If it only works in the presentation, it does not work.
So we build identities that survive contact with the real world. A mark that still reads at small sizes, colours that hold up in print as well as on screen, and guidelines written plainly enough that a new starter can follow them without ringing us first.
made by
“Twenty minutes from our unit and they answer the phone. Try that with a London agency.”
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
From £3,000 for a focused identity: logo, colours, type and the files you actually need. Full brand builds with guidelines, messaging and collateral run £5,000 to £10,000. The price moves with the deliverables, not the size of your logo.
A tight identity takes three to four weeks. A full rebrand with strategy, guidelines and rollout runs six to ten. The clock starts once we have your answers to the discovery questions, and we book print and launch dates early so nothing slips.
Yes. Every project ships with a working guidelines document: logo rules, colour values, type scales and the dos and don'ts your team and suppliers can follow. A PDF plus the source files, not a locked deck.
Both. If the mark has equity we keep what works and tidy the rest. If it is holding you back we will say so plainly and show you why. About half our branding work is evolution rather than revolution.
Everything. Vector logo files, documented font licences, colour specs and the guidelines. No hostage files and no ongoing fee to use your own brand.
That is the point of doing it under one roof. We build sites and run campaigns too, so the brand lands consistently everywhere from day one instead of drifting supplier by supplier.
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
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Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
