Web Redesign # Web Development # SEO # Local SEO # Location Pages # Content Strategy
AB Mortgages is a mortgage broker in Benfleet, Essex, founded and run by Ashley Bennett, who has 20 years in the industry.
The firm arranges first-time buyer, remortgage, buy to let, self-employed, adverse credit and commercial finance for homeowners, landlords and business owners across Essex. It is an appointed representative of Stonebridge Mortgage Solutions.
AB's old site was broken in places, had a test page open to the public and had never had any SEO work. It looked dated, didn't convert, had two pages in Google and showed up for 57 search terms.
Almost every click came from people who already knew the name: in the six months before launch, searches that didn't mention AB sent two clicks.
Ashley was taking on new brokers in March and May and needed a site that would keep them busy. The brief was a Webflow site built as a master template for AB's other trading styles, a technical migration that kept what search value the old site had, and a four-month SEO programme to prove the approach.
We designed and built a new Webflow site, live on 16 June 2026. Every service page runs on one CMS template, which is how a brief for 5 to 7 page designs turned into a site of more than 50 pages. Stonebridge's rules shaped the layout: risk disclaimers had to stand out in colour and size in the hero and footer. Every enquiry form records the channel and page behind the lead, so Ashley can see which pages bring in business.
We keep adding service pages, town pages, articles and guides, and Stonebridge checks each one before it goes live. Google now shows more than 60 AB pages, where the old site had two. Most of the town pages are already on page one of Google, many of them in the top three. Clicks from searches that don't mention AB are up 32-fold, comparing the last six months with the six before. September was the best month on record, with seven times the clicks of May, the last full month on the old site.
The figures below come from Google Search Console and Ahrefs, January to October 2026.
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Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
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