An animated site and homes map for a Suffolk children's care provider

A design that carries the warmth

It started with a workshop with Able's team in Ipswich. With no children on screen, the warmth had to come from the brand, so Samantha designed the site around it. Ribbons in the brand's pastel colours loop through every page and lead the eye from one section to the next, and headings across the site end on the red full stop from Able's logo. Able's team called the result "very child-centric", which was exactly the aim.

A motion system for the whole site

Max built the site in Webflow, and from the first build the ribbons drew themselves as you scrolled and the headings inked in letter by letter. Able wanted even more life, so we built a motion system for every page. On the home page, the section below the hero waits for the intro and arrives as the last pair of ribbons starts to draw. Across the site, more than 1,100 elements rise into place as they reach the screen, so every page feels as alive as the home page.

A nuthatch that lands on the letters

Able's new identity is built around the nuthatch, a small bird that fiercely defends its home, so we gave it a life on the site. Jack hand-drew the bird and the frames of its flight, and we wrote the code that flies it in. It has ten perches across the site, from the "w" of "we are" on the home page to the footer logo, and it swoops, glides or hovers in, a little differently each time. Every landing was checked pixel by pixel, foot by foot, so its feet sit right on the edge of a letter, a card or the map, with no daylight underneath.

Homes on a map, by town

Local authorities need to see where Able's homes are, and Able can only ever show the town. So the homes page maps every home, open and opening, with each pin placed on its town centre by design. Homes still to open show as outlines, and a menu jumps straight to any one of them. We recoloured Esri's human geography basemap in Able's palette, so even the map looks like Able. Each home has its own page from one CMS template, so adding a home is one new CMS item, pin and all.

Careers, enquiries and a CMS Able runs

Every new home needs a team, so careers got the same care as the homes. The job board filters by contract and area of work, and each role has its own page and application form with a CV upload, so candidates go from advert to application in one place. Enquiries start by asking what they're about, and every form asks how people found Able, so the team can see which channels bring in referrals and staff. Every page has its own search title and description, and new homes, roles and articles get theirs from fields in the CMS. Ten CMS collections run the lot, with a recorded guide, and Able's team now posts its own roles and keeps the team page up to date.

New site live September 2026. Figures at 3 November 2026.