A spinning record and 76 products for an Essex vinyl pressing company

A design signed off before the build

Samantha designed the site around the new brand: Robson's heavy capitals on an ebony and ivory base, with papaya orange in the lead and the brand's green, blue, crimson and gold picking out the detail. She showed AGR three directions, and AGR picked the third for one idea in particular: a record that slides out of its sleeve. Samantha then walked AGR through the full design on video, page by page, and AGR signed it off before a page was built. With the design agreed up front, Max built the site in Webflow to match it exactly, in four weeks.

A record that spins out to meet you

The home page opens on AGR's own product. A record slides out from behind the dark panel, turns once and slips away, and every five seconds another follows in a different colour, like a fresh record pulled from its sleeve. In the headline, a cassette and a CD turn slowly beside the words, fading in on the same half-second beat as the rest of the hero, so it arrives as one piece. A label knows what AGR does before it has read a word.

Small things nobody's meant to notice

Most of the craft is in details visitors won't spot. Hover over the cassette or the CD and a second spin kicks in, so they speed up under the cursor. The cassette's take-up reel turns faster than the other, as it would at the start of a real tape. The menu bar changes between light and dark as each section passes beneath it, switching just past its middle, where the eye reads the change, instead of at its edge. Hover over a heading like Audio Excellence and a card with the detail follows the cursor, easing along behind it. And for anyone whose device is set to reduce motion, the spinning parts stand still. None of it is announced, and all of it is why the site feels finished.

76 products and 27 records AGR runs itself

The products library holds 76 pages, one for every colour, compound, weight and format: neon and glow-in-the-dark solids, splatters, half-and-half splits, eco-mix and 180-gram heavyweight, plus cassettes and CDs. Eight filters sort them, and each page answers what a label asks first: the weights, the minimum run and the formats it comes in. The showcase holds 27 records AGR has pressed, each with a page on the release, the pressing and the packaging. The logos of 18 labels AGR works with run across the home page.

Late summer is the busiest time of year in vinyl, with every order heading for the Christmas market, so we offered to write the product and showcase copy for AGR. AGR sent the photos and names, we wrote the rest, and AGR read it through once before launch.

Everything sits in Webflow's CMS, and AGR's team now adds new products and finished records itself, with a video guide we recorded for them. A record can go on the site the week it ships, without waiting on us.

New site went live in October 2026.