Web Redesign # CMS Build # Web Development
Inspiring Cultures (ICL) is a London people and culture consultancy and an ILM-accredited training provider. It grew out of workplace conflict resolution into leadership and HR training, organised under its Five Pillars and taught in person or live online. Its clients include NHS trusts, Haven, Leicester City FC and a multi-academy trust.
ICL's chief executive summed up the old site at discovery: "the current website is just a brochure. It's not interactive." It didn't bring in leads, and there was nowhere to browse ICL's courses.
ICL's team named what else was missing: a clear call to action, an offer people could take in quickly, a way to show their integrity, a visible sign of their ILM accreditation and joined-up channels. They wanted a site that worked as a lead generator and that they could update themselves.
The blue and gold brand and wordmark stayed. There are no payments on the new site and no e-learning wording.
We ran an 83-minute discovery workshop with seven people, recorded and transcribed it, then took feedback from four ICL stakeholders through a single contact. Samantha designed three directions for the landing section, then the full mockups, signed off in late May 2026.
A 14-tab content workbook with worked examples showed ICL what to write for each field. While they wrote, we built on staging with clearly marked placeholders, so design approval didn't have to wait. No placeholder quote was ever put against a real client's name. They stayed marked until ICL sent its seven testimonials and the case study PDFs.
Jack built the site in Webflow. The home page walks visitors through the Five Pillars, with client logos, testimonials and ICL's podcast. Each course has a page of its own, found through the search box in the course library, and the five pillar pages run off one template, each in its own colour. The three further expertise pages share a second template. The five client case studies have downloadable PDFs. On the About page, team videos play on hover beside ICL's values, partners and a timeline of the company. Scroll animations switch off for anyone whose device is set to reduce motion. Search titles and descriptions are set for all pages, and the CMS templates write them for new courses.
Jack took on the snagging and ICL's changes, and we answered their 19-point change list the day after it came in. Every snag from the September review was closed within four days. We recorded CMS training for ICL's head of marketing, so ICL can edit the site themselves.
New site live October 2026. Figures at 29 October 2026.
"Your creativity really shines through, and it's clear you've taken the time to understand us and capture the passion we feel for what we do."
Louisa Constantine, Head of Training and Creative Content, Inspiring Cultures
"I liked working with such a people-focused company. The difficult part was translating how they inspire people into a website."
Samantha Coltart, Lead Designer, Cold
"It was my first time building a Webflow website, so there was a learning curve in getting to know Webflow in depth."
Jack Egglesden, Designer and Developer, Cold
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Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
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