SEO # Technical SEO # Analytics Tracking
Sadler Cross Family Law is a family law firm in Colchester, Essex. Its team of ten advises people across England and Wales on divorce, finances, children, nuptial agreements and mediation.
We designed and built the firm's website, which went live in January 2026, and we've run its SEO since February.
The firm came to us so that more of the people looking for a family lawyer would find it. Its clients come from all over England and Wales. In March it asked us to change the home page's "Colchester, Essex" line to say so.
When we started in February, the firm rarely showed near the top of Google for the searches that bring in new clients. Most of its clicks came from people who already knew its name. The new site had only been live a few weeks, and a new website doesn't change that on its own.
Success meant more enquiries from people who'd never heard of the firm, and a way to show where each one came from. So before going after anything new, we made sure the site was quick, that we could measure what it was doing, and that we knew which searches mattered.
Technical SEO came first. People looking for a family lawyer are often going through a hard time, and a slow page gives them one more reason to give up. We started by testing the site in Google's Lighthouse and working through whatever was slowing it down.
Search Console has tracked where the site shows up in Google since February. Analytics now records clicks to book, call or email, and the contact form asks everyone how they found the firm. Analytics only counts people who accept cookies, so its numbers run low. We never treat it as the full picture. Every month the firm gets a report of what moved, with the source of every figure.
Alongside the speed work, we went through every search the firm already showed up for, where it ranked for each one, and the searches its clients use that it didn't show up for at all. Everything we've done since has come out of that audit.
Search "divorce solicitors chelmsford" and the firm now shows on Google's first page. In the spring it was on page six. "Family solicitors near me" has climbed from page five to page two. In October, 37 of the 40 people who enquired through the contact form said they'd found the firm on Google. The form is only part of the picture. The firm tells us it used to get around 20 enquiries a month and now gets more than 130, with the rest coming in through the buttons and phone number on the site and its Google Business Profile.
The figures below come from Google Search Console, all countries, week by week from 9 February to 1 November 2026.
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Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
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