Tasito Despatch: branding, website redesign and SEO case study

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Branding #  Web Redesign #  Web Development #  Sanity #  Next.js #  SEO

Tasito Despatch is a B2B courier based in Basildon, Essex.

Every job gets its own vehicle, with no co-loading, for same-day, next-day, multi-drop, two-man and time-critical deliveries across London, the South East and the UK mainland. The fleet runs from short wheelbase vans to Luton box vans, and the company is FORS approved.

Tasito Despatch homepage on desktop and mobile, designed and built by ColdTasito Despatch brand by Cold: logo, Erbaum and Europa type, ink black, platinum and blue

THE RUNDOWN

Tasito's old site was AI-generated filler. It wasn't built for search, had no calls to action and didn't reflect the business.

The brand was no better: an AI-made logo and little else.

Tasito wanted more quote requests, and a brand that does the work justice and stays with people who see it. The brief was a full brand, a new website on the same domain, and SEO from the day it went live.

Five Tasito Despatch pages on mobile: quote form, coverage, homepage, same-day courier and Basildon

BRAND, WEB
& SEO

We built the brand from scratch: a new logo, Erbaum for headlines, Europa for body text, and a palette of ink black, platinum and two blues. The site went live in August 2026. It's one of our first builds on Sanity, with a Next.js front end, and Jack designed and built it with SEO at the front of the design. Quotes come through a custom TypeScript form that stores every request in Sanity. Custom maps show where Tasito runs, and the service, vehicle, town and article pages all run from the CMS.

SEO started the day the site went live. Lloyd cleared the technical issues first, with Jack on the build changes, and the content plan began in September. It's early days. Clicks from Google are up 109% in the 70 days since launch, and the first half of October brought 354% more clicks than the first half of September. Before launch, almost every click came from people searching the Tasito name. The articles and service pages are now starting to bring in people who weren't looking for Tasito.

The figures below come from Google Search Console, comparing the 70 days after launch with the 70 days before.

109%
More clicks from Google.
583%
More impressions in Google.
466%
More search terms Tasito shows up for.
174%
More search terms in Google's top 10.
Tasito Despatch same-day courier page for Basildon with its custom mapImpressions in Google for Tasito Despatch each week, flat before the 7 August 2026 launch and rising sharply from late September
HOW WE DO IT
We listen to what you need and plan what's to come. Research your market, how people search and what AI reads, then design a site that gets found.

Then we get approval from you, and get to work.
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