The Business Show London · Stand [number]
Four things decide it.
Google gave people ten links and a page two. ChatGPT, Gemini and Google's AI Mode give one answer with a few names in it. If you're not one of them, you weren't in the running, and the search never shows up in your analytics.
It builds answers from your website, your Google reviews, directories, press and forums like Reddit. When they all say the same thing about what you do and where, you get named. When they're vague or contradict each other, it names someone it's surer about.
“We deliver quality solutions for businesses” gives AI nothing to repeat. “Kitchen fitter in Chelmsford, fitted kitchens from £8,000, six weeks from order” does. Services, places, prices and proof. The more specific the page, the easier you are to recommend.
A line in robots.txt, a firewall setting or a page that only appears once JavaScript has run can stop AI crawlers reading your site at all. If they can't read it, you don't exist to them. It's a quick thing to check.
Ask ChatGPT, Gemini and Perplexity the question your customers ask. “Best accountant in Romford.” “Who fixes commercial boilers in Kent.” Write down every business they name. That's your competition now, and some of them won't be who you expect.
Does the first paragraph say what you do, where, and roughly what it costs? If a stranger couldn't repeat it back, AI can't either.
Check Google, LinkedIn and the directories your trade uses. If the name, address, phone number or services differ anywhere, fix them. Mismatches make AI less sure about you.
Write down the five questions every customer asks before they buy. If your website doesn't answer each one in a few plain sentences, that's this week's job. Those answers are what AI lifts.
If step one turned up names that aren't yours, that's what the meeting is for.
What happens in the meeting →Book [30] minutes with us. We'll ask ChatGPT, Gemini and Google's AI Mode the questions your customers ask, live, and show you who gets named and why. You'll leave knowing what to fix first and roughly what it would cost.
There's no separate AI package. The work that gets you named in ChatGPT and Gemini overlaps with the work that ranks you on Google, so it runs in the same retainer and shows up in the same monthly report.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
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They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
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We were most impressed with Cold | Digital Agency's creativity.
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Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
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Cold | Digital Agency couldn't cater to my needs anymore if they tried.
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SEO starts with a technical audit: crawl errors, Core Web Vitals, indexing, site structure, schema markup and internal links, fixed biggest wins first. Then keyword research that separates buyers from browsers, on-page optimisation, local SEO across your Google Business Profile, and links earned through real outreach to publishers and journalists. Every retainer includes AI search visibility, the work of getting your business cited when someone asks ChatGPT, Gemini or Claude who to use.
SEO services →Digital marketing is planned around enquiries rather than impressions. Strategy first, then the mix that earns it: paid search and programmatic advertising, content marketing, social media, email and conversion rate optimisation, with GA4 and Google Tag Manager wired in so every lead traces back to the channel that produced it. Branding sits inside it, from logo and identity through to guidelines, so the creative and the campaigns pull in one direction. Every month you get a report written by the person running the account, and it leads with what turned into enquiries.
Digital marketing →Web design is built in Webflow by a certified partner. Custom layouts rather than templates, pages that pass Core Web Vitals, a CMS your team can edit without a developer, and search-ready structure, titles and schema from the first wireframe. Rebuilds are audited and redirected so the rankings survive the move. Prices are published, the calculator gives you a fixed figure in about three minutes, and after launch a care plan from £95 a month covers hosting, backups, security and same week changes.
Web design →This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
