Cold plans and runs digital marketing for charities: Google Ad Grants and paid search, email, social, content and the landing pages behind them. Each campaign has one clear job, such as an appeal target, places to fill at an event or more referrals into a service, and it's tracked against that job from the first click. Branding sits in the same team, so appeals look and sound like your organisation.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Most charities do digital marketing in the gaps. One comms officer covers social, email and the website alongside everything else, Google Ad Grants sits unused or suspended, and paid social means boosting a post and hoping. Nobody can say which channel raised what. Meanwhile supporters want to know their money reaches the cause, so every pound spent on fundraising has to earn its place.
We start with your fundraising and service plan for the year, then work out which channels can move each target. Ad Grants covers searches for help and information, email looks after the supporters you already have, and paid social finds new ones for appeals and events. Everything follows the Code of Fundraising Practice and the PECR rules on consent. For a rough idea of cost, the pricing calculator takes about three minutes.
You'll know what each appeal raised by channel and what it cost to raise. Ad Grants starts pulling its weight. Supporter lists grow with proper consent, so you can keep talking to people. Trustees get a monthly report that reads like a fundraising update, written by the same person who runs the campaigns, and it's clear where next year's budget should go.
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Strategy starts with your calendar: appeals, challenge events, awareness days, service launches and grant deadlines. We look at what each one needs to achieve and what's realistic with your budget and staff time, then pick the fewest channels that can get there. Small teams get further doing two things well. The plan is written down, costed and agreed with you before anything goes out.
Social is where supporters share your work, so it matters more for charities than for most businesses. We plan content around stories from your services, told with consent, plus clear asks for appeals and events. Paid social on Meta and LinkedIn reaches new supporters and corporate partners. Staff and volunteers get simple templates, so the feed doesn't depend on one person.
Search brings in people who are already looking, for help or for a way to give. It costs nothing per click, which matters when budgets are tight. We cover service pages, local listings for every site and shop, and the groundwork that gets your organisation cited in AI answers. Our charity SEO page has the detail.
Google Ad Grants gives eligible charities free search advertising every month, and plenty of accounts waste it. We set it up or rescue it, keep it inside the programme's rules on click-through rate and keyword quality, and point it at pages that convert. Where it makes sense we add a paid Google Ads account alongside, because Grants accounts can't compete for every search. Spend is judged on gifts and sign-ups.
Supporters abandon donate pages for small reasons: too many fields, a forced account, no Apple Pay, no idea where the money goes. We test donation and sign-up pages for each campaign, with suggested amounts tied to what they pay for, regular giving as an option and Gift Aid in one tick. A few changes to the form often raise more than another round of ads.
Tracking comes before any appeal goes out: GA4 and Google Tag Manager, set up to record donations, sign-ups and referrals by channel and campaign. We connect your donation platform so gifts show up against the ad or email that prompted them, and keep tracking within your cookie consent. The monthly report leads with money raised and actions taken, then cost and reach.
In the first week we go through your fundraising plan, past campaigns, analytics, Ad Grants account and email list, and turn it into a short written plan: which channels, what targets and what each campaign needs from your team.
Consent settings and tracking come first, followed by landing pages and donation forms, with campaigns launched in calendar order. Every appeal and ad goes to your team to approve, and you can see the accounts at any time.
By week six there's real data to act on. Money follows the channels raising the most, and anything underperforming gets reworked or stopped. A monthly report follows from the person running the campaigns, in language your trustees can use.
Giving is personal and often prompted by something outside your control: a news story, a friend's challenge, a loss in the family. Marketing can't manufacture that moment. It can make sure you're the one people find, and can support quickly, when it comes. Regular givers, legacy pledgers and corporate partners take longer and need to hear from you through the year. The charities that grow online tend to treat email as their main channel and paid ads as a way to fill the list.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
It depends on how many campaigns and channels we run, how much content we create and the state of your website. Ad spend sits outside our fee and goes directly to the platforms, while Ad Grants budget costs you nothing. Our calculator shows a ballpark in about three minutes. The fee we agree after scoping is the fee you pay.
Usually, yes. Most stalled accounts break the same rules: click-through rates below the programme's minimum, single-word keywords or weak landing pages. We fix the structure, rewrite the ads, add conversion tracking and point campaigns at pages that do something. If the account has been deactivated, we work through Google's reactivation steps with you.
Email, for most organisations. People who've already given are far more likely to give again, and email reaches them without paying a platform each time. Social is better at finding new supporters and filling events. We'd normally build the list with social and paid ads, then grow regular giving through email, with consent recorded properly under PECR.
Yes. We write appeal emails, ad copy, landing pages and social posts, working from your stories and the people you support, with consent for every case study. Your team approves everything before it goes out. We follow the Code of Fundraising Practice, so asks are honest about where money goes and never put undue pressure on anyone.
For online gifts, yes. GA4 and your donation platform are connected so each gift shows the email, ad or post behind it. Offline gifts and legacies are harder, so we add simple prompts on forms and a monthly match against your CRM. The report shows money raised by channel, which is what trustees ask about.
Email and paid social can bring gifts within days of an appeal going live. We judge each campaign properly at about six weeks, once there's enough data. Ad Grants takes a month or two to settle, and search work takes several months. Each campaign gets its own check-in date, agreed before launch.
Charity marketing has to make every pound count. We get the most from Google Ad Grants where you qualify, plan appeals around the moments your supporters care about, and link every donation and sign-up to the campaign that brought it in, so trustees can see what's working.
Campaigns need a site that converts and pages that rank. Our websites for charities handle the first, and charity search optimisation takes care of the second.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
| DIGITAL MARKETING Fundraising appeals | DIGITAL MARKETING Challenge events | DIGITAL MARKETING Regular giving |
| DIGITAL MARKETING Gifts in wills | DIGITAL MARKETING Volunteer recruitment | DIGITAL MARKETING Service referrals |
| DIGITAL MARKETING Charity shops | DIGITAL MARKETING Corporate partnerships | DIGITAL MARKETING Awareness days |
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
