We run growth marketing for financial technology companies: Google and Meta campaigns, app install campaigns, organic search, lifecycle email and the landing pages that carry them. We measure what your board measures. Activated users, funded accounts or booked demos, and what each one cost, by channel and by campaign.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Fintech marketing runs on two clocks. Runway says grow now, and the rules say every promotion must be fair, clear and not misleading and pass someone's approval. Google and Meta both restrict financial ads. The FCA has been clear that social posts and finfluencer deals count as promotions, and an unauthorised firm needs an approver with the right permission under section 21. Teams that treat compliance as an afterthought spend a lot of their week pulling ads down.
We start with unit economics: lifetime value by segment, current cost per activated user and the payback period your investors expect. Then we choose channels and write a test plan with a budget and a stop rule for each. Ads, posts and landing pages go to your compliance lead or approver in batches. Use the pricing calculator for a ballpark range first.
A cost per activated user you can defend in a board meeting, with spend moving every week towards what works. Fewer ads rejected by platforms or pulled after review. Lifecycle email that turns sign-ups into funded or active accounts. Reports written by the person running the campaigns, with the numbers in the order your investors ask for them.
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Strategy starts with which customers are worth winning. A payments product might make its money on high-volume business accounts, while a savings app needs deposits that stay put. We map segments to channels, set targets for cost per activation and payback, and order tests by what we'll learn fastest. The plan is written down and reviewed every month.
Meta and TikTok can bring consumer sign-ups at scale, and LinkedIn reaches finance directors for business products. Creator deals and posts pushing a product fall under the promotion rules too, so each one has an approval slot in the calendar. We favour founders and product people explaining things on camera over polished brand films, which tend to cost more and say less.
Organic search lowers your blended acquisition cost over time, which matters more with every funding round. Use-case pages, honest comparisons, technical fixes and work to get your brand named in AI answers all sit in the plan. The detail is on our fintech SEO page.
Search campaigns target the jobs people want done, with brand and competitor terms run separately. App campaigns on Google and in the App Store cover installs. We complete Google's financial services verification first, include representative examples wherever credit is advertised and keep a record of approved wording. Budget follows cost per activated user, checked weekly.
Most fintech funnels lose people during onboarding, and the landing page often isn't the problem. We test the hand-off from ad to page to app: fewer fields up front, clearer reasons for identity checks and reminders for people who stall at verification. Landing page tests cover headlines, proof and fee clarity. We share every result, including the tests that lost.
We wire GA4 and Google Tag Manager into the site, pass campaign data through to onboarding and connect it to your product analytics or a mobile measurement partner such as AppsFlyer or Adjust. Server-side conversions go back to Google and Meta, so campaigns optimise for activations over installs. Each month's report starts with activated users and cost per activation.
Week one covers your numbers, funnel and approval process: current channels, cost per activation, onboarding drop-off and who signs off promotions. You get a written plan with tests, budgets and stop rules.
From week two we set up tracking and platform verification, build landing pages and launch the first tests in batches as compliance approves them. You can see every campaign and every result while it runs.
By week six we know which tests to scale and which to stop. Budget moves towards the channels bringing in activated users, onboarding fixes go to your product team and reporting settles into a monthly rhythm.
Fintech companies rarely stall for lack of a good product. They stall when acquisition costs more than a customer is worth, or when a regulator or platform shuts a channel overnight. Growth that lasts tends to come from a mix: paid channels for speed, organic search and referrals for cost, and lifecycle email to turn sign-ups into active users. Trust carries all of it.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
Google makes the call, so nobody can promise approval, but we can make it far more likely. We complete financial services verification with you first, check your FCA status matches the account and write ads and pages that avoid the claims platforms reject, like guaranteed returns or instant approval. Rejected ads are usually fixed and resubmitted the same day.
Yes, carefully. A creator promoting your product is communicating a financial promotion, so the content needs approval by an authorised firm and the creator needs a clear brief on what they can say. We find creators who fit, write the brief, get sign-off and track sign-ups through codes and links. We won't run deals that dodge the rules.
LinkedIn for reaching finance directors and founders, search for people comparing providers, partner and integration listings, and content that helps a buyer make the case internally. Webinars with a known speaker still work for complex products. We judge channels on cost per qualified demo, since raw sign-up numbers can flatter a business campaign.
Paid campaigns produce data within days, though each test needs two to four weeks before a decision, and the first proper read across channels comes at around week six. App campaigns and lifecycle email need a full cohort to mature. SEO runs on months. Every test in the plan has a decision date, so nothing drifts.
We can find where people drop out and suggest fixes, and on the web we can test changes to pages and forms directly. Changes inside your app go to your product team as written recommendations with the data behind them. Clearer explanations of identity checks and saved progress are often the quickest wins.
Two parts. Our fee depends on the channels, the number of campaigns and how much creative and landing page work is needed, and the calculator on our website shows a ballpark range for it. Media spend is extra and is paid directly to Google, Meta or the app stores. We'll suggest test budgets from your target cost per activation.
Growth and compliance pull in different directions in fintech, so we plan for both from week one. Every ad, landing page and creator brief is booked in for approval before it runs, campaigns are judged on activated users, and spend moves to the channels that bring in customers who stay.
Paid traffic converts better on a site built for it. Our fintech website design covers the marketing site, and SEO for fintech companies grows the organic side so blended costs fall over time.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
| DIGITAL MARKETING Consumer payments | DIGITAL MARKETING Business accounts | DIGITAL MARKETING Lending and BNPL |
| DIGITAL MARKETING Insurtech | DIGITAL MARKETING Investing apps | DIGITAL MARKETING Savings apps |
| DIGITAL MARKETING Regtech | DIGITAL MARKETING Crypto platforms | DIGITAL MARKETING Expense management |
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
