We run SEO for fintech companies selling to consumers and to businesses: payment providers, lenders, insurtech, wealth and savings apps, regtech. The aim is sign-ups and demos from people who've never seen your ads. That takes pages for the problems your product solves, comparison pages that hold up to scrutiny and a site Google can crawl without choking on its own JavaScript.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Fintech search is a fight with banks, comparison sites and better-funded rivals who've been publishing for years. Google treats money topics as YMYL, so a new brand starts with a trust deficit. Then the product team ships a marketing site built in a JavaScript framework, and much of the content is invisible to crawlers that don't run scripts, most AI ones included. The blog is a list of funding announcements. Paid acquisition fills the gap until investors start asking about CAC.
We start with search demand mapped to your product: the jobs people want done, the alternatives they compare and the doubts that stop them signing up. Then the technical audit, then pages in order of commercial value, each checked by your compliance lead so claims about rates, protection and speed hold up. Retainers start from £1,000 a month, and the pricing calculator gives a ballpark for wider work.
Sign-ups and demo requests from organic search that you can trace page by page, at a cost that falls as the content builds up. Fewer support tickets from people who misread a feature. A brand that AI answers recommend when someone asks which app to use for a particular job, and a cleaner acquisition story for the next funding round.
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We separate the searches that bring users from the ones that bring readers. A guide to how open banking works might pull plenty of traffic and never sign anyone up. A page about paying contractors in euros, or splitting rent with flatmates, might bring a small number of visitors and convert a big share of them. We plan around intent, check which questions AI answers already handle and size each opportunity before writing a word.
Product, use-case and comparison pages are each built around one search, with the answer first and the proof close behind: authorisation status, safeguarding or protection details, security certifications such as ISO 27001 or SOC 2, and real reviews. Comparison pages name competitors fairly and go through compliance. Fair comparisons tend to rank and convert better than hit pieces, and they keep you clear of misleading claims.
Fintech marketing sites are often built by product engineers in Next.js or React, which can work very well for search or very badly. We check what crawlers see, how the marketing site and the app share a domain, where the docs live and how quickly key pages load on a mid-range phone. Every fix is written up as a ticket your developers can pick up in the next sprint.
Most fintech brands sell nationally, so local SEO matters less than it does for a high street firm. It still counts in two places: your Google Business Profile, which appears when people search your name to check you're real, and city or region pages if you serve businesses in particular places. We keep your company details consistent across Companies House, the FCA register and review sites.
Our outreach earns the links. Data stories from your own anonymised product data, comment for trade and personal finance press, partner and integration pages, and contributions to the communities your buyers read. Nothing is paid for. In a YMYL category, a link profile that looks bought can hold a young domain back for a long time.
Reports open with sign-ups, activations and demo requests from organic search, broken down by page, then rankings, traffic and the number of times AI answers mention you. We can join that to your product analytics in Mixpanel, Amplitude or GA4, so you see which pages bring in users who stay. The first report lands after 30 days.
Two weeks of research and audit come first: crawling the site the way Google and AI crawlers see it, mapping demand to features and listing the rivals and comparison sites taking your searches. You get a plan ranked by commercial value.
From week three, technical tickets go to your developers and the first product and comparison pages are drafted. Each one goes through compliance with sources attached, and we keep a log of approved claims so they can be reused safely.
From month two, approved pages go live and outreach begins. Monthly reports come from the specialist doing the work, and the plan keeps shifting towards whatever is bringing in users that activate.
People choosing a payments provider or a money app worry about two things: losing money and wasting time. They search the problem, read a comparison, check reviews on Trustpilot or the App Store, then look for proof you're regulated. Business buyers add a security review and a call with sales. Whoever answers those questions most clearly at each stage tends to win the account.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
Yes, though it starts slower. A new domain has no history and Google is cautious with money topics. We begin with long-tail searches the big players ignore, build authority through outreach and make your regulation details visible on every relevant page. The first real traction usually comes from specific use-case pages, long before the broad category terms move.
Usually, yes. People search for alternatives to the brand they're leaving, and a page that compares fairly can win that search. The rules still apply: facts must be accurate, current and fair, and your compliance lead should approve each page. We date every comparison and review them on a schedule so claims don't go stale.
Specific use-case and comparison pages can move in two to three months, with a meaningful change in sign-ups by around six. Broad category terms against banks and comparison sites can take up to a year. A brand-new domain sits at the slower end. After the audit you get a realistic view for each topic.
Yes, with your developers. We test what Google and AI crawlers see, then write tickets for fixes like server-side rendering, proper status codes, crawlable internal links and metadata set per page. Most React and Next.js sites can rank well once those basics are right. We check each release so fixes don't get undone by the next sprint.
Our retainers begin at £1,000 a month. The level above that comes down to the number of products and markets, how much technical help your developers need from us and how fast your compliance lead can approve content. You'll see a fixed monthly figure before we start, and the first report arrives after 30 days.
They do, and plenty of people now ask them. The tools lean on sources they trust: review sites, press coverage, comparison articles and clear pages on your own site. We work on all four and report how often your brand is named for the prompts that matter, alongside the usual rankings.
Fintech buyers want proof that their money is safe and a plain explanation of what you do before they sign up. We write pages that give them both, send each one through your compliance process with its sources attached, and follow organic visitors through to activation, so the monthly report shows accounts opened as well as traffic.
Where the site needs work first, our fintech web design team builds it in Webflow, and fintech digital marketing covers paid acquisition while organic search grows. Regulated advice firms have their own page on SEO for financial services.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
| SEO Payments | SEO Lending platforms | SEO Insurtech |
| SEO Wealth and savings apps | SEO Open banking | SEO Regtech |
| SEO Business banking | SEO Crypto and digital assets | SEO Embedded finance |
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
