Cold runs digital marketing for the property market: estate and letting agents, new homes developers, surveyors and property managers. Agents need instructions and developers need reservations. Either way, you need to know which campaigns paid for themselves. We plan the channels by goal and by branch, write the ads and landing pages, and track every lead from the first click to the valuation appointment.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Agency marketing usually means portal fees, boards and a Facebook post when something sells. Portal bills go up most years, and every rival agent in town is on the same portals, paying for the same buyers. Meanwhile instant valuation tools collect email addresses that nobody follows up properly. The result is a big monthly spend and no clear idea which part of it brought in last quarter's instructions.
We start with what each instruction is worth to you, branch by branch, and how many valuations each team can handle. The channels follow from that. Meta campaigns that keep your sold boards and market updates in front of homeowners nearby, search ads on valuation and lettings terms, email to past applicants who may now be selling, and SEO underneath it all. Developers get launch campaigns built around register-your-interest pages. A quick estimate is on our site if you want a range first.
A fuller valuation diary in the branches that need it, and a clear cost per instruction for each channel. You'll see which campaigns brought in landlords and which brought in vendors, and you can move budget between branches with evidence behind the decision. Developers see reservations against spend for each phase of a launch.
made by
We map your branches, fees and capacity first, then the competition: which agents are spending online, what they're saying and where nobody is visible at all. The plan sets a target cost per valuation for each branch, splits the budget between sales and lettings and says plainly what to stop doing. Brand work fits in here if the boards and the website have drifted apart.
Social suits property better than most sectors. Video walk-throughs, just-sold posts, street-level market updates and the faces behind the branch all do well on Instagram and Facebook. We plan the content, help your team film it on a phone and run paid campaigns to homeowners nearby. LinkedIn works for commercial agents, land and new homes, where the buyers are investors and landowners.
Organic search is how agents win vendors who haven't picked anyone yet. Valuation pages for every area, branch profiles in the map results and area guides the local press will link to. It sits inside every plan we write, and the full approach is on our SEO for estate agents page.
Search ads target people looking for valuations, letting agents and selling advice in your towns, with negative keywords to keep out renters and buyers who belong on the portals. Meta ads keep your agency in front of people in your area, with retargeting for anyone who has used your valuation tool. Developers get campaigns timed to each launch phase. Budget follows cost per valuation booked, then cost per instruction where your CRM lets us see it.
Most valuation forms ask too much too soon. We test shorter forms, instant valuation tools with a quick human follow-up, branch photos and reviews near the button, and clear fee information for landlords. Development pages get tested on floor plans, how prices are shown and booking a viewing. Each test runs long enough to trust the result.
GA4, Google Tag Manager and call tracking go in before any campaign launches, so every valuation request and landlord enquiry is tagged with its channel and branch. Where Reapit, Alto or your own CRM can export instructions won, we join them up with the lead that started them. The monthly report opens with valuations and instructions by branch, and the detail sits underneath.
Week one is a working session on your numbers: fee per instruction by branch, how many valuations turn into instructions and what's been going on portals and ads. From that we write a plan with channels, budget by branch and the cost per valuation worth paying.
In weeks two and three, tracking goes live, then landing pages for valuations and lettings, then the first campaigns. Ads come to you for approval first, and you can see every campaign while it runs.
Six weeks in, there's enough data to make decisions. Money moves to the branches and channels booking valuations, weak ads stop and landing pages are reworked where people give up. You get a monthly report and a call with the person running your campaigns.
Property marketing is local and seasonal. Instructions rise in spring and dip over Christmas, landlords move agents when renewal comes round, and a sold board can bring in more valuations on the same road. The agents who keep turning up in a homeowner's feed and inbox between moves are the ones who get the call when the time comes. Most of that now happens online.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
Search and Meta campaigns can bring in valuation requests within the first couple of weeks. By around week six we know which campaigns are worth scaling and which to cut. SEO takes months to build. Seasonal timing matters too, so a plan that starts in January has a busy spring to aim at.
Some do, plenty don't. They collect a lot of curious homeowners and a smaller number of people about to sell. The tool only earns its keep if someone calls each lead quickly and follow-up emails keep you in view for months afterwards. We set up that follow-up and track which leads become booked appointments.
For most agencies, yes, as long as it's used for more than listings. Just-sold posts, video tours, market updates and your team's faces keep you in front of homeowners between moves, and paid campaigns stretch that to people who don't follow you yet. Instagram does a similar job for a younger crowd. We measure it on valuation requests, never likes.
Yes. Launch campaigns run on Meta and Google alongside your portal listings, pointed at a development page with plans, specification, CGIs and a register-your-interest form. Leads go straight to your sales team with the plot they asked about. Reporting shows reservations against spend for each phase, so the next release can be planned on evidence.
Search, mainly. Landlords look for letting agents and management fees when they're unhappy with their current one, so search ads and a strong lettings page catch them at the right moment. LinkedIn and email reach portfolio landlords. Content on compliance changes, like the Renters' Rights Act, gives them a reason to talk to you.
Branch count, the channels in the plan and how much video and content we're making all move the number. Media spend is billed to you by Google and Meta directly, separate from what we charge. The pricing calculator on our site shows a ballpark range in about three minutes, and the fixed figure arrives in writing before any campaign goes live.
Property marketing is about the next instruction as much as the current listing. We run valuation and landlord campaigns branch by branch, track every call and form back to the ad that produced it, and report what each valuation costs, from the person who runs the account.
Every campaign needs somewhere good to land. Websites for estate agents covers that, and our estate agent SEO keeps valuation requests coming once the ads stop.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
| DIGITAL MARKETING Independent agents | DIGITAL MARKETING Agency groups | DIGITAL MARKETING Letting agents |
| DIGITAL MARKETING Developers | DIGITAL MARKETING Build to rent operators | DIGITAL MARKETING Surveyors |
| DIGITAL MARKETING Property managers | DIGITAL MARKETING Land agents | DIGITAL MARKETING Auction houses |
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
