Cold runs SEO for estate agents, letting agents, developers and surveyors. Portals handle the buyers. Your website has a different job, which is winning instructions from vendors and landlords before they've picked an agent. That means ranking for valuation searches in every area you cover, showing up in the map results for each branch and giving sellers a reason to choose you over the agent with more boards up.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Rightmove, Zoopla and OnTheMarket take most property searches, so plenty of agency websites end up as a copy of the portal listings with a contact page bolted on. Google sees thousands of pages that look like the portals and little else. Meanwhile the searches that win instructions, from valuations to selling an inherited home, go to national online agents and comparison sites with big content teams.
We start with the areas where you want more instructions and the branches that cover them. The audit looks at what your site earns, how your listing pages are indexed and which agents and comparison sites rank above you. Then valuation pages and area guides get written for each patch, branch profiles are tightened up and links are earned from local press and community sites. Our pricing calculator shows a ballpark before any conversation.
More valuation requests from the streets you want, and landlord enquiries for the lettings book. Each one is tracked back to the page and search that produced it, so you can see which branch areas search is feeding. Area guides keep ranking for years, and vendors who find you through one arrive already convinced you know the patch.
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Agency search splits three ways. Buyers and tenants, who mostly stay on the portals. Vendors and landlords, who search for valuations, fees and agents in their town. Then everyone researching an area: schools, stations, what a street sells for. We aim at the second group for instructions and use the third to build trust in your local knowledge, then check which of those searches AI answers now handle on their own.
Valuation pages for each area, a lettings page that talks to landlords about compliance and fees, and area guides full of things a local would know: which roads flood, which schools fill first, how long homes take to sell. Fees go on the site where you're comfortable publishing them. Each page carries RealEstateAgent schema and a clear route to booking a valuation.
Agency sites tend to have thousands of listing pages fed in by a CRM like Reapit or Alto. Sold and let pages pile up, search filters create endless duplicate URLs, and the pages that matter get crawled less often. We sort out indexing, canonical tags, page speed and how the property feed is handled, so Google spends its time on your valuation and area pages.
Every branch gets a Google Business Profile of its own: correct categories, photos of the office and team, accurate hours and reviews coming in every week. Your details are checked for consistency across Rightmove, Zoopla, OnTheMarket, your redress scheme listing and Propertymark's directory. Review requests go out at completion, when vendors are happiest, and replies come from the branch team who handled the sale.
Local press likes a market update with real numbers from someone who sells houses in the area. We turn your sales data into quarterly commentary for regional papers and community sites, put your agents forward as sources for housing stories and earn links from the schools, sports clubs and charities you already support. Every link comes from outreach we do ourselves. None are bought.
The report leads with valuation requests and landlord enquiries by branch, then the pages and searches that brought them in. Rankings, traffic and how often your agency is named in AI answers to questions like who the best agent in town is come after. Share which valuations became instructions and we'll show you the fee income search is producing.
We spend the first fortnight auditing your site, how listings are indexed, each branch's Google Business Profile and the agents and comparison sites ranking above you. We agree the target areas with you before anything gets written.
Technical fixes start in week three, alongside the first valuation and area pages, beginning with the branches that have most room to grow. Branch profiles and citations are cleaned up at the same time.
Outreach starts from month two. Reporting is monthly and by branch, and effort keeps shifting towards the areas sending valuations. Early movement shows in two to three months, though a competitive town can take up to a year to win.
Vendors choose an agent on a handful of things: local knowledge, fee, a sense of who'll handle the sale day to day, and how many of the agent's boards they've seen on their road. Plenty of them check the agent's website and reviews before the valuation. Landlords look harder still, because Client Money Protection, redress membership and keeping up with the Renters' Rights Act all feed into the decision. The agent whose site answers those questions gets the appointment.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
For buyers browsing homes for sale, rarely, and it isn't worth the fight. Where your site can win is the vendor and landlord side: valuations, fees, selling or letting in a specific town, and local questions the portals don't answer. That's where instructions come from, so that's where we put the effort and the budget.
Yes. Each branch needs its own page and its own Google Business Profile, with the team, the streets it covers, recent sales and lets, and reviews from local clients. A single contact page listing five offices gives Google nothing to rank in any of those towns. Branch pages also give vendors faces to put to the name.
Handled well, they help. Recent sales on a street are proof of local activity, and some vendors search for exactly that. Left alone, thousands of expired listing pages dilute the site and slow down crawling. We decide with you which to keep as evidence, which to fold into area pages and which to drop from the index.
They're starting to. When someone asks an AI assistant who the best agent in their town is, it pulls from reviews, local press, directories and agency sites that explain their patch clearly. We write for that and track how often your agency is named. It's part of every retainer, and the results sit in your monthly report.
From £1,000 a month. The number of branches and areas, how much technical work the listing feed needs and how crowded your towns are decide the rest. A single-office independent is a smaller job than a twelve-branch group with a lettings arm. You'll have a written figure before you commit to anything.
Usually two to three for the first signs and around six for a clear change in valuation requests. Areas where rival agents haven't done much SEO move fastest. Busy towns where national online agents and comparison sites rank above you take longer, sometimes up to a year. The audit tells us which of your areas is which.
Vendors and landlords search before they pick an agent, and they're looking for proof you know their street. We build branch and area pages that answer what they ask, keep every office's Google Business Profile in shape, and track each valuation request back to the branch page or guide behind it. The same person who does the work sends you the figures each month.
If the site can't support more pages, estate agent website design rebuilds it first. And for instructions you need this month, real estate digital marketing adds paid search and social campaigns to the plan.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
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They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
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This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
