CRE8 is Every Child Online’s creative repurposing club, turning parts from donated or end-of-life tech into unique accessories and upcycled items that raise funds for the charity. It’s a hands-on, circular-economy initiative: devices that can’t be refurbished are harvested for components and transformed into sellable creations to support digital-inclusion work.
The brief was to launch CRE8 with a complete, recognisable brand that could live confidently on small physical products and across community outreach. We were asked to create the visual identity (logo, colour, typography and icon direction) and a clear set of brand guidelines so volunteers and partners could apply the brand consistently on product cards, posters and social updates. The core goals: communicate “creative reuse,” feel proudly connected to Every Child Online, and help the initiative raise awareness and funds by making CRE8’s purpose instantly understandable at a glance.
We built a bold, maker-friendly identity system for CRE8: a modular logo mark, confident word-mark, and a vibrant palette paired with legible, characterful typography.
The guidelines cover logo usage, clear-space and lockups, micro-brand applications for small labels, and layout recipes that scale from tiny product tags to A3 posters and social tiles—so the look stays consistent whether an item is sold at a stall or promoted online.
The result is a brand the team can proudly stamp on every upcycled piece—amplifying the story of reuse, funding, and digital inclusion behind each creation.
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“Twenty minutes from our unit and they answer the phone. Try that with a London agency.”
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