Diffraxion is a next-gen lighting company creating revolutionary, easy-install RGB systems—pairing sleek luminaires with smart two-wire control for full-spectrum effects without rewires. Their vision is simple: “one line, infinite colour” bringing designer-grade lighting to commercial and residential spaces with minimal fuss. Diffraxion asked us to craft a brand and launch presence that matched the simplicity and wow-factor of their technology.
The brief was twofold. First, build a brand that perfectly reflects Diffraxion’s product DNA: effortless installation, multi-colour versatility, and a genuinely new approach to control. That meant a complete visual identity—logo, palette, typography, usage rules—and a concise set of brand guidelines. Second, design and launch a conversion-focused microsite to direct new buyers and partners while the full website is in development. The microsite needed to explain the technology clearly, show product highlights, and funnel interest to sales—without overpromising features still in the main build.
We created a bold identity anchored by a clean logomark and a dynamic spectrum system that communicates “easy install, multi-colour, revolutionary” at a glance.
The guidelines cover logo usage, colour ramps, typography, motion/gradient behaviours, and layout rules—making it simple for the team to roll the brand into product sheets and future campaigns. The launch microsite is fast, focused and buyer-ready: clear value proposition, simple diagrams for the “one line / full spectrum” story, product spotlights, and prominent calls to action for distributor and specifier enquiries.
Result: a confident brand and a sharp, sales-ready landing point while the full site progresses.
