SEO # Technical SEO # Ecommerce
Dissident Automotive makes carbon fibre parts for the Porsche 911 and 718, hand built in Peterborough and shipped to owners around the world.
We've run its SEO since September 2024, and we built the Webflow store that went live in November 2025.
Dissident came to us for SEO in September 2024, when its first website could still only take enquiries. Most of its buyers live abroad, and Google sends it more clicks from the US than from the UK. They find parts by searching for them: a ducktail for a 992, a rear diffuser, a front splitter.
In the summer of 2025, about nine in ten clicks came from people searching for Dissident by name. For the searches that bring in new buyers, the site sat further back. "Porsche ducktail" was on Google's second page, and an enquiry-only site had no prices for Google to show.
Success meant being found by people who'd never heard of Dissident, wherever they were searching from. The Webflow store gave every part its own page and its own price. Our job was making sure Google, and now AI search too, could read every one of them.
Technical SEO started with the product pages. Each one carries product data that tells Google what the part is, which Porsche it fits, what it's made from, what it costs and if it's in stock. That's what lets Google show a price in its results before anyone clicks. It's built into the product template, so every new part has it from the day it goes live.
We rebuilt Dissident's Google Merchant Centre feed, so the parts reach Google with the right category, price and photos. That puts the range in Google Shopping as well as in Google's normal results.
Search Console and Ahrefs track where the site shows up for the 74 searches that matter most to the business. Since May 2026, Dissident has had a report every month with a recorded walkthrough: what moved, what we did about it and where each figure comes from.
ChatGPT, Gemini, Perplexity and Google's own AI answers now answer questions about parts, and name the sites they took the answer from. They read the same pages Google does, so the product data counts there too, and we now track how often they cite the site each month. In the first week of September, Ahrefs counted five citations of the site in AI answers. On 6 November it counted 82, across ten pages and six AI tools, most of them in ChatGPT. AI tools sent 53 visitors in October, up from 22 in August. It's small next to Google, but the citations have gone up every week since the end of August.
Searches that don't name Dissident are where the growth is. In October they brought in 162 clicks, four times as many as in October 2025. "Porsche ducktail" has climbed from Google's second page to near the top of the first, and searches the site barely showed for in 2025, like "rear diffuser" and "front splitter", now put it on page one. Product pages took 968 clicks from Google in October, against 548 in December 2025, the store's first full month. Most clicks still come from people searching for Dissident by name, about nine in ten where Google shows the search, which is what you'd expect for a brand people go looking for.
The figures below come from Google Search Console, all countries, week by week from 30 June 2025 to 1 November 2026. The AI figures come from Ahrefs.
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