Ecommerce # Web Development # Webflow
Dissident Automotive makes bolt-on carbon fibre parts for the Porsche 911 and 718, hand built in Peterborough and mostly shipped to owners abroad. Their first website, built by us in 2023, could only take enquiries. In November 2025 we rebuilt it in Webflow as a store that sells online, and we still look after it today.
Sam designed and built Dissident's first website in 2023, a few months after the brand. It went live that July on WordPress, with the range, the fitting network and a page for visiting the showroom. What it couldn't do was sell. Every order started as an enquiry, and every enquiry went through the owner, so a buyer abroad had to email for a price and wait for a reply.
That got harder as the range grew. Most of their buyers are overseas, and most parts come in several finishes, each with its own price and its own part number from the factory. Adding a part in WordPress was slow, the plugins needed constant care, and the site kept going down. In November 2024 it was offline for about a day.
They wanted a store that would take that work off the owner. Buyers would choose a finish, see a price in their own currency and pay without waiting for a reply, with each part number carried through to the order. And they wanted to keep the look Sam had designed.
Maximillian rebuilt the site in Webflow, with Foxy for the shop, starting in October 2024. He kept Sam's design, so the site looks the way it always has, and rebuilt everything underneath it. The menu sorts the range by car, into 992, 991 and 718 collections, with wheels and accessories alongside. New parts go live the same day, and there are no plugins to keep patched.
The shop runs on Foxy (foxy.io, once called FoxyCart), a cart and checkout that works with Webflow. Each part is a page in Webflow's CMS with a Foxy order form on it, so adding a part is the same as adding a page. Finishes, weaves and versions are set up as Foxy options, each with its own price and its own part number, and the price on the page changes as buyers choose. On the 992.2 engine cover, that means a version with or without the third brake light, then a standard or herringbone weave. Every order reaches the workshop with the exact part numbers to build. Payments go through Square, with Apple Pay, and a check on a separate server confirms every price before payment, so nobody can change one in their browser.
Most buyers are abroad, so every product page shows its price in pounds, with a switch that shows an estimate in dollars or euros at the day's rate. Product pages with options show their full price range at the top, from bare carbon to the dearest finish.
The new site went live on 5 November 2025, and the first orders, from overseas buyers, came in five days later. By August 2026 the store had taken orders from 11 countries. Every product page carries the common questions too, from taking a part off again to who fits it, and buyers who'd rather talk first still can, through the contact form or WhatsApp.
We still run the site day to day. New parts go live as Dissident sends them, often the same day, and the range has grown from 6 products in September 2024 to 71 product pages today, from carbon packs and wheels to clothing. We keep adding features too. In September 2026 we added a cookie banner that keeps tracking off until a visitor agrees, and a question on every enquiry form about where they heard of Dissident.
Their first site went live in July 2023, and the Webflow store in November 2025.
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