Cold runs SEO for B2B software companies, from early products with one landing page to platforms with hundreds of integration pages. The work starts with the searches closest to a purchase: people comparing tools, hunting for an alternative to the one they've outgrown or checking that a product connects to the tools they already use. Top-of-funnel blogging can wait.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Software search is crowded and getting stranger. Review sites like G2 and Capterra hold most category terms, and big competitors publish a comparison page against everyone. Now AI answers hand buyers a shortlist of three tools without a click. Most SaaS blogs respond with volume, dozens of thin posts on topics that bring traffic and no sign-ups. Traffic climbs, trials stay flat, and the board starts asking questions.
We start with your product data and sales calls: which features close deals, which competitors come up and what users searched before signing up. That sets the order. Comparison and alternatives pages go first, integration and use-case pages next, then the guides that earn links. Technical work runs alongside, especially where the marketing site and app share a domain. The calculator gives a ballpark in three minutes.
Trials and demo requests you can trace to the page that produced them, with a cost per sign-up that falls as pages mature. Your product gets named when a buyer asks an AI tool for the best options in your category. Sales calls start further along, because prospects have already read how you compare and which integrations you support.
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We sort search demand by intent before volume. Someone typing a competitor's name plus 'alternative' is close to switching, while someone asking what a CRM is may never buy anything. We map comparison, alternatives, integration, use-case and feature searches against your ideal customer profile, check which ones AI answers already settle and rank the page plan by likely trials.
Product pages are often written by engineers or by a brand team, and neither tends to match what a buyer types. We rewrite feature and use-case pages around the job the buyer is trying to get done, add fair comparison tables, annotated screenshots and pricing context, and mark pages up with SoftwareApplication schema so search engines and AI tools can read what the product is.
Software sites break in particular ways. Marketing pages built in a JavaScript framework that search engines render late or only in part, docs on a subdomain nobody links to, login pages indexed by mistake, hreflang tangles from a US launch. We audit crawling, rendering and indexing across the marketing site, docs and help centre, then fix in order of impact on sign-ups.
For a software company, local usually means country. If you sell in the UK, pages need British spelling, pricing in pounds and examples UK buyers recognise. Selling across several markets means hreflang and properly localised pages. Public sector buyers often find suppliers through the G-Cloud framework, so we make sure your listing and your site tell the same story.
Software has better link sources than most sectors: integration partners' marketplaces and app directories, review sites, customers willing to publish a case study, podcasts in your niche and trade press that wants data. We run the outreach ourselves and, with your permission, use anonymised figures from your product to give journalists a reason to cite you. No paid links.
Traffic means little until it signs up. We connect Search Console, GA4 and your product analytics so the report shows trials, demo bookings and, where your CRM allows it, pipeline by landing page. AI visibility sits alongside, showing how often ChatGPT, Gemini and Google's AI answers name you for the prompts that matter. Expect the first report 30 days in.
Weeks one and two cover your product analytics, a few recorded sales calls, an audit of the site, docs and help centre, and a look at the review sites and competitors holding your category. You get a page plan ranked by likely sign-ups.
Weeks three to eight start with technical fixes, then the first comparison, alternatives and integration pages, each one checked by someone on your product team before it goes live so nothing overclaims.
From month three we add pages, run outreach and refresh anything slipping. The monthly report shows sign-ups and pipeline by page, and effort shifts towards the pages your sales team says bring the best-fit customers.
Software buyers shortlist fast and decide slowly. A head of operations asks ChatGPT for options, reads two comparison pages and a G2 profile, then books a demo with one vendor and starts a trial with another. The vendors who win tend to be the ones who turn up at every step with something specific to say. Missing one of those steps is often how a better product loses the deal.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
Yes, if you write them fairly. Buyers search for comparisons right before they choose, and if you don't publish one, a review site or the competitor will. We keep claims accurate and dated, credit the other product where it's stronger and send every page to your product team to check. Pages that read like attack ads tend to backfire with buyers.
The floor is £1,000 a month. Your number rises with the pages the plan needs, how much technical work the marketing site and docs require and how competitive your category is. A niche tool for one industry needs less than a horizontal product up against well-funded rivals. We'll agree the number before work starts.
Usually two to three months for early movement on low-competition comparison and integration terms, and around six for a clear change in sign-ups. Category terms held by G2, Capterra and big competitors are closer to a twelve-month job. We report on trials and demos from the start, so you can see if the first pages are working.
They often bring in more qualified visits than the blog. People searching how to do a specific task are frequently users already, or close to becoming one. We check docs can be crawled, sit somewhere that shares authority with the main site where possible and link back to the right product pages. Engineering keeps ownership of the content.
They're taking a share of it already, mostly the early research. When someone asks an AI tool for the best options in a category, it draws on review sites, comparison pages and articles that mention you. We track how often you're named across ChatGPT, Gemini and Google's AI answers, and work on the sources those answers rely on.
Yes, and it often works best that way. We bring the search plan, page briefs, technical fixes and outreach, and your team brings product knowledge and voice. Some clients have us write the pages closest to purchase while their own people handle opinion pieces. We agree who owns what in the first fortnight.
Software buyers do their research before they book a demo, comparing tools and checking what connects to their stack. We write the pages that meet them at that point, have your product team check every technical claim, and track visitors from first search to trial, so the report covers sign-ups and pipeline as well as rankings.
SEO for software works best when the site can keep up. Our SaaS website design team builds marketing sites in Webflow that marketers can publish to themselves, and SaaS digital marketing runs the paid search and LinkedIn that fill the trial funnel while rankings build.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
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This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
