Cold designs and builds marketing websites for B2B software companies in Webflow. The app stays where it is, on its own subdomain and stack, and the marketing site becomes something your growth team can change in an afternoon. We design from the product outward, with real screens, interactive demos and pricing pages that answer what a buyer asks before booking a demo.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Plenty of SaaS marketing sites are built by engineers in the same framework as the product. It made sense at launch. Two years on, every new landing page needs a ticket and a sprint, so marketing stops testing and the site goes stale. Other companies started on a template that fitted the first version of the product and still describes features they've since replaced. The site ends up lagging the product it's meant to sell.
We start with your positioning, product analytics and the last few deals lost to competitors, then plan the site around buyer questions: what it does, who it's for, how it compares, what it costs and what it connects to. Design follows your brand, or we build one. Webflow CMS templates cover features, integrations, use cases and comparisons. Price it with our pricing calculator first.
A site your marketers can change the day an idea comes up, with new integration or comparison pages live in hours. Demo and trial forms feed your CRM and product analytics with the source attached. The design tells the same story as the product, so buyers arrive at a demo already knowing what they'll see.
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We design software sites to show the product working, because buyers want to see the screen before they'll talk to sales. That means real UI, cropped and annotated, short loops of key workflows and interactive demos from tools like Arcade or Storylane where they help. Abstract gradients and floating 3D shapes come last, if they come at all.
Billing belongs in your product, through Stripe, Paddle or Chargebee, so we don't build a basket in Webflow for software. What we build is the pricing page: plan comparison tables that work on a phone, monthly and annual toggles, clear usage limits and a sign-up button that hands off to your app with the plan and source passed through.
Customer stories sell software to cautious buyers, so they get a proper CMS template: the customer's problem, the setup, the numbers they're happy to share and a quote. Logo walls get backed by real stories. If your product produces something visual, a gallery of customer work can sit on the same system and grow as you add entries.
Webflow publishes static, fast HTML that search engines read on the first pass, which suits marketing pages better than a JavaScript app framework. We build CMS templates for comparison, alternatives, integration and use-case pages, so each new page has clean headings, schema and internal links from the day it's published. Our SEO team works from the same plan.
Buyers often first see your product on a phone, from a LinkedIn post or a colleague's message, then come back on a laptop to evaluate it. We design for both moments: a mobile page that explains the product in one scroll and captures interest, and a desktop layout built for comparing plans, reading docs and booking a demo.
A lot of SaaS redesigns are really migrations, moving a marketing site out of a React codebase or an ageing WordPress install into Webflow. We map every URL, keep the ones that rank, redirect the rest and leave the docs, the app and the help centre where they are. Engineering gets its time back, and marketing gets the keys.
Week one covers positioning, a product walkthrough and a review of analytics and lost deals. We agree the sitemap, the CMS templates you need and everything that has to integrate, from the CRM to the sign-up flow and product analytics.
Weeks two to five run design and build in parallel, capturing and annotating product screens as we go. Copy is written in house and checked by your product lead, so every feature is described as it works today.
The final stretch is testing on real devices, tracking checked end to end from first visit to sign-up, redirects from the old site and launch. Your team gets a recorded Webflow handover and can publish the next page that afternoon.
Software buyers judge a product by its website before they'll give it an hour of their time. They want to see the interface, understand pricing without a call and check it fits the tools they already run. Security reviewers want ISO 27001, SOC 2 or Cyber Essentials details in one place. A site that makes them hunt for any of that loses the shortlist to one that doesn't.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
Most software marketing sites take four to six weeks. A small site with copy and product screenshots ready can launch in roughly three. Bigger builds with lots of integration and comparison templates, localised versions or complex sign-up tracking take eight to twelve. Slow product sign-off is the usual cause of delay, so we fix review dates at the start.
Yes. The usual setup puts the marketing site on your main domain in Webflow and the app on a subdomain such as app.yourdomain.com. Docs can sit on their own subdomain or be served on a subfolder through a reverse proxy, which we plan with your engineers. Sign-up and login buttons hand off cleanly, with tracking carried across.
Rarely. Once it's in Webflow, marketers handle pages, copy, images and CMS entries through the Editor, and designers can work in the Designer. Engineers usually only come in for DNS, single sign-on into the app or a custom integration. That frees up sprint time that used to go on landing pages and copy changes.
It depends on the number of templates, pages and integrations, how much product capture and animation the design needs and if we're writing the copy. Three minutes on our pricing calculator gets you a ballpark range, with pay-over-time options shown. A fixed price follows a scoping call, before any design work starts.
Yes, where it helps. Designing product screens alongside the brand and marketing site keeps the two consistent. Product UI work is scoped separately from the website. If your app and your site look like two different companies, we can work with your product team on a shared design system.
Yes. Security reviewers want your certifications, data hosting details, subprocessors and policies without emailing sales. We build a trust page from your security team's material, with ISO 27001, SOC 2 or Cyber Essentials details and gated downloads where needed. It can save a round of procurement emails on larger deals.
Your marketing site has to explain the product faster than a demo can. We design in Webflow around the questions buyers ask, give your marketers templates for features, integrations and comparisons they can publish without a ticket to engineering, and set up analytics so you can see which pages turn visitors into trials.
A marketing site needs visitors. Our SEO for SaaS companies plans the comparison and integration pages these templates are built for, and SaaS marketing runs the campaigns that send people to them from launch day.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
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This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
