Cold plans and runs marketing for hotels, restaurants, pubs and venues: paid social, Google Ads, email to past guests, search and the landing pages campaigns point at. We build the plan around your occupancy and covers, so money goes into the nights, months and spaces that need filling, and the busy Saturdays are left to look after themselves.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Most venues market in bursts: a post when the menu changes, a boost when January looks grim. Meanwhile the booking sites market your rooms every day and take a cut for it. The guest data that could fill quiet nights sits in a reservation system nobody exports, and nobody can say which posts brought anyone through the door.
We start with the diary. Which nights, months and spaces sit empty, what a booking is worth in each, and who your best guests are. Then we match channels to gaps: paid social and email for midweek and off-season, Google Ads for high-intent searches like private dining, and offers that don't train regulars to wait for a discount. The calculator gives a range up front.
Fuller quiet nights and a clear figure for what each booking costs to win. More guests booking direct and coming back, because their details end up on your own email list. Monthly reporting in plain numbers: covers, room nights, event enquiries and the campaigns behind them, from the person who ran them.
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Strategy starts with your occupancy and covers by day and month, then the margin on each kind of booking. A Tuesday dinner, a weekend room and a fifty-person wedding are different problems. We set targets for each, decide which channels go after which gaps, and plan a year of seasonal campaigns so Christmas and Valentine's are booked before the place down the road starts posting.
Instagram and TikTok are where a lot of people find somewhere new to eat and stay, and short video of food, rooms and a room filling up does most of the work. We plan content your team can shoot on a phone, run ads to people within reach of the venue and retarget anyone who's viewed your menu or rooms. Paid influencer visits are labelled as ads, as the ASA requires.
Search brings guests who've already decided to go out and are choosing where. Your Google Business Profile, text menus, room pages and occasion pages carry most of that weight. When organic search is the bigger job, our hotel and restaurant SEO page goes into it properly, from map rankings to reviews.
Google Ads works best for searches with a booking behind them: private dining, Christmas parties, wedding venues, spa breaks near a town. Hotels can also run Google Hotel Ads through their booking engine to compete with the travel sites on price. We set budgets by season, switch campaigns off when you're full, and bid on your own name where the booking sites are bidding on it too.
A campaign that sends people to a slow page with a buried booking button wastes the spend. We tighten the landing pages, put availability and prices up front where your system allows it, and make the booking step feel like part of your site. For events and weddings, a short enquiry form asking for dates and numbers beats a long brochure download.
Bookings are hard to track in hospitality, because they finish inside a third-party widget. GA4 and Google Tag Manager are configured to capture completed reservations wherever your system supports it, track calls and event enquiries, and use offer codes where it doesn't. The monthly report shows covers and room nights by channel, as far as the data allows.
The first week covers your diary, booking data, guest list and any past campaigns. We find the gaps worth filling and put a plan in front of you with channels, budgets by season and the number of bookings each campaign needs to pay for itself.
From week two, tracking goes in, the guest list is cleaned and segmented, and the first campaigns launch against the nearest quiet period. Every ad and email goes past you before it runs, and you can see results as they come in.
By around week six we know which channels fill tables and rooms at a sensible cost. Budget moves towards them, offers get adjusted, and the seasonal calendar for the year ahead is locked in with dates and creative.
Hospitality runs on short notice and long memories. Plenty of bookings are made the same day, but the guests who come back are the ones who had a good night months ago and have heard from you since. Marketing that only chases tonight's booking misses half the value. The venues that stay full keep in touch with past guests and give them a reason to return.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
The ones that cost you most when they're empty. For most venues that's Monday to Wednesday and the weeks after New Year, though your own booking data decides it. We look at covers or occupancy by day and month, then put budget behind the gaps with the best chance of filling at a sensible cost.
We plan the content, write the posts and run the ads. Day-to-day filming usually works best from your own team, because the kitchen, the bar and the rooms change by the hour and you're there. We give you a simple shot list and a posting plan, then schedule what you send. Paid campaigns are managed fully by us.
Yes, if the consent is right. Guests who opted in at booking or on your Wi-Fi can be emailed, and past guests can often be contacted about similar services under the soft opt-in rule. We check what your systems collected, clean the list and set up regular emails that bring people back without discounting every time.
Sometimes, carefully. A standing midweek offer trains regulars to only come on Tuesdays. We prefer set menus, packages, early-bird slots and events that give people a reason to come without cutting the price of what you already sell full. When a discount does make sense, we time-limit it and track who uses it.
Paid social and email can bring bookings within days if the offer is right and the audience is local. For a quiet month you need to start four to six weeks ahead, so people can plan. Seasonal campaigns like Christmas parties start earlier still, usually in late summer. By around week six of working together we know which channels work for you.
It depends on the channels, how much content we create and how many venues or spaces we're promoting. Ad spend is separate and paid directly to Meta or Google, and we'll suggest a sensible starting budget for your area. For a ballpark on our fee, the pricing calculator takes about three minutes, and the fee is agreed in writing before we start.
Hospitality marketing is won or lost on the quiet nights. We plan campaigns around the covers and rooms you need to fill, track each booking back to the ad, email or post that produced it, and move spend towards whatever is filling tables. The person running your account sends the numbers every month.
Paid campaigns need somewhere good to land. Our restaurant and hotel website design gives them that, and SEO for hotels and restaurants brings in the guests already searching for a table or a room.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
| DIGITAL MARKETING Independent restaurants | DIGITAL MARKETING Restaurant groups | DIGITAL MARKETING Country pubs |
| DIGITAL MARKETING City hotels | DIGITAL MARKETING Boutique hotels | DIGITAL MARKETING Wedding venues |
| DIGITAL MARKETING Bars and late venues | DIGITAL MARKETING Cafés and bakeries | DIGITAL MARKETING Holiday parks |
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
