Cold runs SEO for hotels, restaurants, pubs, bars and event venues. Most of the work happens close to home: your Google Business Profile, the map results for your town, the reviews people read before booking and the pages that answer their questions. The rest goes on the searches that bring bigger bookings, like weddings, private dining and Christmas parties.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Hospitality search is rented, mostly. Booking.com and Expedia often sit above a hotel for its own name, Tripadvisor and OpenTable list restaurants next to their competitors, and the commission on each booking comes out of a margin that was thin to begin with. Meanwhile plenty of venues still publish menus as PDFs, leave holiday opening hours wrong on Google and run a website that says less than their Instagram.
We start with what you sell and when. A seaside hotel needs its shoulder months filled. A city restaurant needs weekday lunches. We fix your Google profile and site first, then build pages for the bookings worth most to you, then work on reviews and local links. The pricing calculator gives a ballpark range before we speak.
More guests who book direct, through your own system, with no commission line on the bill. Map rankings in the towns and neighbourhoods your guests come from. Pages for weddings, private dining and events that bring in enquiries worth far more than a table for two. Reports that count bookings and calls from search, with traffic as a footnote.
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Hospitality searches split three ways. There are near-me and town searches from people ready to book tonight, occasion searches like a birthday meal or a spa break planned weeks ahead, and event searches for weddings and parties booked months out. We find which ones your venue can realistically win, check which the AI tools now answer directly, and plan pages around the bookings with the best margin.
Menus go on the site as real text, with dishes, descriptions and dietary labels people can read on a phone. Room pages describe each room type properly: size, view, bed and what's included. Event pages cover capacity, packages and available dates. We add Restaurant, Hotel and Event schema so Google understands what each page offers and can show it in richer results.
Venue sites tend to be heavy, with full-screen video, huge photos and a booking widget loading scripts from several places. We cut the weight, make sure the reservation widget or booking engine doesn't hold the page up, and sort out seasonal pages that come and go. Old event and menu pages are redirected or refreshed, so the links they earned aren't thrown away.
For most venues this is the main event. Your Google Business Profile needs the right primary category, accurate hours including bank holidays, a menu or rooms link, booking buttons that go to your own system and fresh photos added regularly. We keep your details consistent across Tripadvisor, Yelp, OpenTable and local directories, and set up a simple routine for asking happy guests to leave a review.
Venues earn links more easily than most businesses, because they're places people write about. We pitch local press, food and travel writers, wedding directories and tourism sites such as your local visitor board, and make sure the suppliers and events you work with link back to you. One mention in a regional guide does more for a hotel than fifty directory listings.
The report starts with bookings and calls from search: reservations through your own system, calls from your Google profile and enquiries for events. Map pack rankings, review counts and ratings, and how often your venue is named in AI answers sit underneath. Your first report comes at 30 days, and we split direct bookings from third-party ones wherever your system allows.
The first two weeks cover your site, your Google profile, your listings on the booking and review sites, and the venues outranking you nearby. We agree which bookings to chase first: rooms, tables, events or a mix.
Once the audit's agreed, we fix the profile and the site, rebuild menus and room pages as proper text, and add the event and occasion pages. Listings across Tripadvisor, OpenTable and the local directories get cleaned up at the same time.
From the second month we start on reviews and local links, then build pages for the next season before it arrives. Reporting is monthly, from whoever does the work, and it's about bookings rather than clicks.
Guests choose a place to eat or stay in a few minutes, usually on a phone and often while already out. They look at photos, the rating, the price level and how easy it is to book, and the venue that answers all of that on Google itself tends to win. Your food hygiene rating, AA rosettes or awards count too, and so do recent reviews that mention the dish they're thinking of ordering.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
Fixes to your Google profile and menu pages can show within weeks, especially if your listing was incomplete. Map rankings and occasion pages usually start moving after two or three months, and by about month six the change should be obvious. Competing for a county-wide term like wedding venues takes longer. After the audit we'll tell you what's realistic for your venue.
Over time, yes. The aim is to win more of the searches for your own name and your area, so guests book through your website instead of a third party. Clear book-direct benefits help, such as a better rate, free parking or a welcome drink, where your contracts allow it. Most venues still need the booking sites for reach. The goal is a better balance.
A web page. Search engines and AI tools read text far more reliably than a PDF, and guests on a phone don't want to pinch and zoom. Put each dish, a short description and dietary labels on the page, and keep allergen information easy to find. If the kitchen changes the menu weekly, we set it up so your team can update it in minutes.
Yes, especially in the map results. The number of reviews, how recent they are, your average rating and how you reply all count. We set up a simple routine for asking guests after a good visit, and we draft replies your team can adjust. Buying reviews or rewarding guests for them breaks Google's rules and UK consumer law.
A single venue starts from £1,000 a month. One pub or restaurant with a tidy site sits near that figure. Groups with several sites, hotels with rooms and events, or venues that need a lot of technical work cost more. Our online calculator produces a rough range in around three minutes, and we confirm a figure before anything starts.
That's part of the job now. ChatGPT, Google's AI Overviews and Perplexity pull from your website, your Google profile and the review sites when someone asks where to eat or stay nearby. Clear text menus, complete profile details and a steady flow of recent reviews make you easier to recommend. We track how often your venue is named and report it every month.
Guests choose a restaurant or a hotel in a few taps, mostly from the map and the reviews. We keep your Google Business Profile current, put menus and room details on pages Google can read, and make the booking link easy to find wherever someone decides. Each month you see the bookings and calls search brought in, reported by the person doing the work.
Search does more when the site converts. Our restaurant and hotel website design puts booking front and centre, and hospitality marketing fills quiet weeks with paid social, email and offers while rankings build.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
| SEO Independent hotels | SEO Restaurants | SEO Pubs and inns |
| SEO Bars | SEO Cafés | SEO Wedding venues |
| SEO B&Bs and guest houses | SEO Holiday lets | SEO Event spaces |
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
