Cold runs SEO for private healthcare: clinics, dental and physiotherapy practices, aesthetics, private GPs and consultants with rooms in more than one hospital. We plan it treatment by treatment, because the person searching for knee pain at 11pm and the person comparing implant prices over a month need very different pages. Every page we write is checked by a qualified member of your team before it goes live.
This is an instant, live ballpark quote calculator. You’ll see a project range and flexible payment options, including pay over time and monthly retainer costs.
Step 1 of 2Enter your website (or the one you’d like) to start:
Health is the subject Google treats most carefully. Its quality rater guidelines put medical pages in the Your Money or Your Life group, so a page has to show who wrote it, who checked it and why they're qualified. Most clinic sites don't. They list treatments in two lines, borrow wording from a manufacturer and leave the NHS, Bupa and the national chains to take every informational search. The map results go to whoever has the freshest reviews.
First we work out what each treatment is worth to you and how many more patients each practitioner could see, then audit the searches behind them. Technical fixes come first, then treatment pages written with your practitioners and signed off by them, with GMC, GDC or HCPC registration shown. Local work and links run alongside. Fees begin at £1,000 a month. Try the pricing calculator for a likely range before you talk to us.
Diaries that fill from search, treatment by treatment, so you can see which services Google is feeding and which still rely on word of mouth. Fewer calls to reception asking things the website should have answered. A page that ranks for a treatment you offer keeps bringing patients in long after the work is paid for, and it gets quoted when someone asks ChatGPT where to go.
made by
Health searches split three ways: symptoms, treatments and providers. Someone typing 'heel pain when walking' is months from booking anything, while 'private MRI near me' wants a slot this week. We map your treatments against all three, mark the questions AI answers now handle on their own and put the effort into searches that end in an appointment.
Each treatment page answers what a patient wants to know before booking: what happens on the day, how long recovery takes, what it costs and who does it. The reviewer's name, qualifications and registration number sit on the page with a review date. Claims stay inside what the ASA and the CAP Code allow, and nothing promises an outcome a clinician couldn't stand behind.
Healthcare sites tend to carry old treatment pages, duplicate practitioner bios and a booking widget that slows every page down. We fix speed, indexing and structure in order of what each fault costs you, and add MedicalClinic, Physician or Dentist schema so search engines can read who you are and what you treat. Booking pages stay crawlable without exposing anything a patient types in.
Most patients won't travel far for a check-up or a course of physio, so the map pack decides a lot of bookings. Every site needs a Google Business Profile set up properly: categories that match what you treat, accurate opening hours and each service listed. We build a steady flow of reviews on Google, plus Doctify or iWantGreatCare where they suit you, and keep your name, address and phone number identical everywhere they appear.
Links come from outreach we run ourselves. Comment for local press when a health story breaks, guest pieces for the sports clubs and employers you already work with, listings with the professional bodies your practitioners belong to. We don't buy links. Every one goes in the monthly report, with the page it points to and why we chased it.
Your report opens with bookings and enquiries by treatment, then the searches and pages behind them. If your booking system can pass data back, we connect it, so a new physio booking shows up against the page that produced it. Rankings, traffic and how often your practice appears in AI answers come after that. Expect the first one 30 days in.
We spend the first two weeks auditing the site, your Google Business Profiles and the providers ranking above you for each treatment. We agree with you which services to grow first, based on value and how much room your practitioners have.
From week three, technical faults get fixed and the first treatment pages are rewritten. Each one goes to the practitioner who delivers that treatment for a check on accuracy and wording before we publish it.
By month two the pages are live and outreach has begun. Whoever is doing the work sends the monthly report, and we move effort towards the treatments that are filling diaries fastest.
Private patients compare more than they used to. Someone booking a physio or a hygienist reads reviews, looks for a price, checks the practitioner's bio and often asks an AI assistant for a shortlist before picking up the phone. Long NHS waits push plenty of people into that research for the first time, and many have never paid for care before. The practices that win tend to publish prices, show their people and explain treatments plainly.
Forty second answers with no jargon. Anything else, ring the office and ask whoever picks up.
Yes. The CAP Code expects health claims to be backed by evidence, and the ASA acts on complaints about overstated results, edited before-and-after images and words like painless or guaranteed. We write to that standard and send every page to the practitioner responsible. Where a treatment uses a prescription-only medicine, we describe the treatment without naming the product, because promoting those medicines to the public isn't allowed.
Retainers start from £1,000 a month. Where yours lands depends on the number of treatments and sites we cover, the state of the current website and how busy your area is. A single physio room is a smaller job than a group with four sites and a dozen services. You see the monthly fee in writing before anything starts.
Give it two to three months for the first signs and about six for bookings to change noticeably. Treatments with less competition, and sites held back by technical faults, move fastest. Popular national searches such as private hip replacement can take up to a year. Once the audit is done, we'll tell you which searches are realistic.
They can. When someone asks ChatGPT or Google which physio nearby is good for running injuries, the answer draws on review sites, directories and pages that explain treatments clearly. We write for that, keep your listings consistent and track how often you're named. It's reported monthly alongside rankings, because more searches now end in an AI answer.
Google reviews feed straight into the map results, so they matter most. Doctify and iWantGreatCare carry weight with patients, rank well for practitioner names and turn up in AI answers. We set up a simple way to ask every patient after their appointment. Fake reviews have been banned under UK consumer law since April 2025, so we never write or buy them.
No. We write and they check. A short call with each practitioner covers the questions patients ask and the words they use, then they read the draft for accuracy. Pages carry their name, qualifications and registration number, which helps patients and search engines trust what they're reading.
We built the brand, website and booking flow for The Warren Clinic, a sports therapy clinic in Westcliff, with SimplyBook built into the site so patients go from reading about a treatment to holding an appointment in a few taps. A lot of a clinic's search value depends on that last step working.
Rankings can only send people to the site you have. If that site needs replacing, our healthcare website design team rebuilds it, and healthcare marketing covers paid search and social for treatments that need patients sooner.
Smart design decisions, great communication, and fast turnarounds, even over the Christmas break. Everything was scoped clearly, delivered on time, and they went above and beyond with extra refinements.
They delivered a professional, high-quality website and continue to provide excellent ongoing SEO support. Communication is clear, results-driven, and they genuinely understand our business objectives.
I couldn’t be happier with the outcome and highly recommend their team. I would absolutely work with them again (and likely sooner than they expect!).
They delivered far beyond what I was expecting, and I’m honestly over the moon with my new website.
The final product met all our expectations and clearly reflected their creativity, attention to detail, and dedication to delivering quality work.
We were most impressed with Cold | Digital Agency's creativity.
We're impressed with their enthusiasm for success.
They brought our identity to life in a way that felt authentic and future-focused.
Our SEO and Google rankings have improved significantly, and we’ve had a big increase in quality leads coming through the website.
They’re extremely attentive, they listened to what I wanted and brought it to life amazingly.
Superb service for my business and such a professional team.
Excellent service and really delivered on the brief I gave them. Designed the logo and my website, very happy with the result and would highly recommend.
Their whole purpose was to listen to me and deliver.
They provided professional and personalized services to suit my needs.
They consistently delivered all items on time and kept me informed throughout the process.
Overall, we were pleased with the service provided.
Cold | Digital Agency couldn't cater to my needs anymore if they tried.
I have been nothing but greatly satisfied with the work he has done for me, everything has been carefully considered and tailored to me!
They had it built much faster than I was expecting with lots of amazing features, couldn't have asked for a better site and I was very surprised at the great price for the quality they provided.
| SEO Private clinics | SEO Dental practices | SEO Physiotherapy |
| SEO Aesthetics | SEO Private GPs | SEO Consultant practices |
| SEO Sports therapy | SEO Opticians | SEO Talking therapies |
This is an instant, live ballpark quote, not a final proposal. It can cover branding, websites and marketing. You will see a project range and flexible payment options, including pay-over-time. Takes about 3 minutes.
Prefer to skip the calculator and ask a quick question? Drop us a line and we'll be in touch.
