From startup marks to enterprise trademarks. See what professional design costs.
Why does one logo cost £50 on a freelancer site and another cost £5,000 from a branding studio? To the untrained eye, they might both look like "shapes." But for a business owner, the difference is the difference between "drawing a picture" and "designing a trademark."
If you need a professional mark that actually scales with your business, you can check the real cost right now using the Cold Logo Pricing Calculator.
What am I actually paying for?
In 2026, a logo isn't just a static JPEG you paste in an email signature. It is a functional asset that needs to live on giant billboards and 16-pixel browser favicons. Our calculator factors in the complexities of modern identity design:
- Concept Depth: Are you looking for a quick execution of an idea you already have? Or do you need us to research your industry, brainstorm five distinct conceptual directions, and present them with mockups?
- The "Suite" vs. The "Mark": A single logo often isn't enough. Most businesses need a "Logo Suite"—a primary logo, a horizontal version for headers, a stacked version for packaging, and a simplified icon for social media.
- Vector Deliverables: Cheap logos are often built in Photoshop (raster), meaning they blur when you zoom in. We design in Illustrator (vector), ensuring your logo can be printed the size of a building without losing quality.
Intellectual Property & Ownership
Another hidden factor in pricing is ownership. When you use a cheap template service, you often don't own the copyright to your mark. When you work with Cold, the final price includes the full transfer of Intellectual Property (IP) rights to you.
Instant transparency
We don't hide our rates behind "bespoke" jargon. Whether you are a startup needing a quick identity or an enterprise needing a full trademark overhaul, the estimator gives you the numbers upfront.
