Calculate your estimated ad spend and agency management fees in one click.
One of the biggest frustrations with PPC agencies is the "black box" of billing. You pay a lump sum of £2,000, and you never quite know how much of that went to Google and how much went into the agency's pocket for "management."
At Cold, we separate the two completely.
If you are planning your 2026 ad budget, use our PPC Cost Calculator to see exactly what professional management costs versus your actual media spend.
The Two Costs You Need to Know
When you use our estimator tool, you’ll see the price split into two distinct areas. This distinction is vital for your ROI calculations:
- The Media Budget (Ad Spend): This is the fuel. It is paid directly to the platforms (Google Ads, Meta, LinkedIn). This scales based on demand. In 2026, Cost Per Click (CPC) has risen across most industries, meaning you need a sharper strategy to make your budget work.
- The Management Fee (Agency Cost): This is the engine. This is what you pay us to build the campaign structure, design the creatives, write the ad copy, and—most importantly—monitor the data daily to ensure you aren't wasting money on irrelevant clicks.
Why automated bidding isn't enough
A common myth in 2026 is that "AI can run my ads." While AI is great at bidding, it is terrible at strategy. It will happily spend your entire budget on low-quality leads if you let it.
Our management fee covers the human expertise required to guide the AI. We exclude negative keywords, refine audience targeting, and ensure your landing pages are actually converting the traffic we buy.
Do the math before you launch
PPC is math, not magic. You shouldn't need a sales pitch to understand the numbers. Toggle your potential ad spend on our calculator and see exactly what the management fee would be.
