Checkmate: web design and development case study

# Web Re-design

# Web Development

# SEO

Checkmate is a London-based marketing agency specialising in SEO, web design, e-commerce, PPC lead generation, Facebook and Google Ads. They deliver tailored digital marketing services across sectors—helping businesses scale via compelling branding, performance-driven campaigns and conversion-focused web presence.

Blue neon chess knight with text 'Make your next move count' and email entry field on black background.Hands using stylus on tablet surrounded by papers with charts in dimly lit workspace.

THE RUNDOWN

Checkmate approached us to redesign and redevelop their outdated website to convey a bolder, more visually impressive identity and better lead conversion. The brief included full web design and front‑end development, crafting strategic calls-to-action, high-impact visuals, and a user-friendly CMS for effortless updates. The aim: produce a modern site that reflects their creative capabilities while streamlining client engagement and enquiry flow—supporting their core services in SEO, PPC, e-commerce and digital advertising.

WEBSITE
REDESIGN

We delivered a complete Webflow-based site with standout visuals—high-contrast imagery, bold typography, and clear CTA styling—to support Checkmate’s positioning as “grandmasters of marketing.” The CMS-enabled platform allows their team to update services, case studies or blog posts autonomously. Every page features targeted calls-to-action like “Make Your Move” and “Book Your Call,” designed to engage visitors and generate leads. Post-launch, the client felt empowered with a modern showcase site that mirrored their capabilities and elevated their credibility with prospective clients.

Three young professionals reviewing paperwork and working together at a desk with a computer in an office.
Client testimonials with 5-star ratings from Mark D, Emily R, and Tom B in blue boxes on black background.Website screenshot showing a business letter from Checkmate offering digital marketing services to business owners.
HOW WE DO IT
We listen to what you need and plan whats to come. Research designs, styles and themes then draft up exactly what you want. Get approval from you and we get to work.

Then deliver your dream.
OUR PROJECTS

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Our Reviews
Basildon HQ, a real office you can walk into
Clients across the UK, Southend to Glasgow
Same week changes on every care plan
Webflow Certified Partner badgeRated 5.0 out of 5 on Google Reviews
Local client
 ·
Basildon

“Twenty minutes from our unit and they answer the phone. Try that with a London agency.”

Scott W
 . 
Nexform
CONTACT US